VOmax Story

VOmax, derived from peak physical performance equation, VO2max, was founded in 1982 when elite Nordic skier, Vince O’Connell, began making Nordic ski race suits for friends and teams in Craftsbury, Vermont. Vince then joined forces with avid cyclist, Kathy Swanson, and together they used dye sublimation to print brilliant custom graphics on the best high-performance materials available to create cutting-edge performance cycling and Nordic ski wear. 

Today’s VOmax, ethnically diverse and military veteran operated, is located in cycling hub, Northampton, Massachusetts, where we push the limits of technological innovation, raw material sustainability, form, fit, and function to help athletes and outdoor enthusiasts at every level perform, feel, and look their best.Like the VO2max equation for peak performance, VOmax’s strength is its cohesive team of engaged customer service providers, exemplary graphic designers, and highly skilled manufacturing technicians. 

 We inspire excellence. Excel with us!


We encourage physical activity, adhere to customer-first business practices, and improve both athletic participant and driver safety. We do that by using use leading edge technology, sharp design, and personalized customer service to make the best form, fit, and performance wear on the market.